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6th March 2019

Students studying on the BTEC Level 3 Extended Diploma in Graphic Design at Newcastle and Stafford Colleges Group (NSCG) have been working in partnership with the Orthodontic Team at the University Hospitals of North Midlands NHS Trust (UHNM) to produce a series of graphics to be showcased on social media and billboards across the city of Stoke on Trent, as part of their #KeepStokeSmiling campaign.

Lucy Perrin

The campaign, which is an initiative led by Royal Stoke University Hospital Consultant Orthodontist, Karen Juggins, aims to tackle the growing problem of tooth decay in the younger generation and raise awareness for oral health across Staffordshire.

Karen Juggins, Consultant Orthodontist who is leading the initiative, said: "Grossly decayed teeth in children and young adults is one of Stoke’s biggest dental health problems. We’ve set out on a mission to improve the dismal statistics we are seeing year after year. We’re also involving local schools in a ‘no sugary drinks in March’ challenge and we’ve asked our patients to do the same.

“We’re thrilled that our campaign is being given such a fantastic boost with the billboards. The artwork has been intelligently designed by some young and talented people who actually make up our target audience and will be going up in really busy parts of the city, which means that thousands of people will see them. We know that social media is also a fantastic way to educate our patients and promote orthodontics and good dental health, and Instagram offers us an opportunity to share reliable information with patients about their orthodontic treatment and oral health in general, so we are making full use of these tools too. But billboards are such a great visual thing and you can’t really miss them, so we’re hoping that people will really take notice.”

UHNM’s orthodontic team has collaborated with colleagues in general dental practice and general medical practice, the community dental service and local dental public health and NHS England teams. Members of the dental trade are also supporting the campaign. Posters will be displayed in participating dental practices, schools and colleges throughout March and April as well as billboards in Stoke-on-Trent.

Students Chloe Ward, Lucy Perrin and Alex Banton, all studying on the Level 3 Graphic Design course at Stafford College, will have their work displayed at one of the three secured locations across the city including, Barracks Road, A34 Parkhouse and Congleton Road. Newcastle College students will also be displaying their designs in the coming weeks so watch this space!

David Holdcroft, Lecturer at Newcastle and Stafford Colleges Group, said: “It’s has been such a pleasure to work on a project like this. Karen has been fantastic, coming in to speak to the students and highlight the scope of the alarming problem we have. I’m really proud of the way the students responded to the challenge and went on to create some fantastic artwork for such a worthy cause. They deserve all the praise and plaudits for this and I hope the work has an impact not just on them, but on the local communities that we serve.”

You can follow the campaign as it unfolds at #keepstokesmiling and follow the Stoke Orthodontic Team @keepstokesmiling. For more information on studying Graphic design at either Stafford or Newcastle College, click here.

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