NSCG | Community Activator Coach Intermediate Apprenticeship Standard
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Course overview

• The topics you will cover whilst training include: Understand the benefits of physical activity and sport for individuals, families and communities, and know why adopting an active and healthy lifestyle is important; Understand the basic principles of behavioural change when applied to sport and physical activity, and know how to keep customers active; Know the importance of credible customer insight - listening to customers and understanding their motivations - to shape provision and leadership style; Know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions; Know the value of using informal spaces and ‘out of locality’ settings to encourage customers to develop the lifelong activity habit; Understand the role of the coach in developing effective motivational relationships, how to build rapport with customers and understand what good role models look like; Understand the tasks involved in delivering community level activation events and support their delivery, particularly in terms of providing equipment and activities; Know how to support customer welfare and where required, manage disruptive behaviours by individuals within the group setting; Know how to make best use of national and major events (for example the Commonwealth Games) to capture public imagination, raise activity levels and encourage community involvement in volunteering and social action; Know how to work with community organisations to run tailored neighbourhood events that make best use of local assets to bring people together; Understand the importance of accurate record keeping for monitoring and evaluation purposes; know about the tools available to help (e.g. Upshot, Views, Active Lives); Understand the importance of using appropriate social media and technology to deliver targeted messages to identified customer groups for example children; teenagers; adults and older adults; Understand fundamental principles of safeguarding, child protection, cultural awareness, first aid, mental wellbeing, inclusion and working with vulnerable adults; Understand the different needs and priorities of your customers (such as teenagers, families, the disabled or older adults) and the best way to manage their expectations, recognising and knowing how to adapt your style to be highly effective; Know how to coach and lead the key components of a successful activity sessions for specific audiences; Know customer motivations for participation and how to help people overcome personal and societal barriers to participation.

Typical job roles include: underpin occupations such as an Activator, Sports Coach, Activity Leader, Community Worker or Outreach Officer. These roles are predominantly employed by sport for social change charities; SMEs who operate in the sport and physical activity sector; local authorities; sports clubs; leisure centres; youth work agencies; housing associations and outdoor education centres and are deployed to primarily work with inactive groups of people. The wider sport and activity sector plays an important role in improving the health and wellbeing of the nation and provides a positive environment which supports (especially young) people to grow and develop through sport and physical activity. The Community Activator Coach promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behaviour, adopt and keep to a physically active lifestyle. Community Activator Coaches are more than activity and sports leaders – they understand communities and customers. They will be equipped with the specialist knowledge needed to effectively work with one customer group (such as inactive teenagers) but also be knowledgeable about other inactive customer groups whom they may be expected to work with on occasions. When competent they will be experienced working with a range of different communities and all kinds of customers who are likely to be defined as inactive, sedentary or not doing enough physical activity in their lives. They also know how to make communities and lives better through physical activity, organised play and sport. The Community Activator Coach will be a positive role model who builds good rapport with customers - especially those who are young, inactive, or from low-income and marginalised communities. The Community Activator Coach often works alongside youth workers, the police and community safety agencies to make neighbourhoods safer and works alongside health workers to make residents fitter and healthier. The role is a flexible one and individuals can expect to work varied and unsociable hours, including evenings, weekends and school holidays.

What else do I need to know?

On an apprenticeship programme you usually will work for a minimum of 30 hours a week for the employer and then have one day a week at college or designated time in the workplace.
Some job roles will require a DBS before starting, you will be advised at interview stage if this is required.

Whilst you are on an apprenticeship your employer pays you a salary, this includes all off the job training as well.

What are the entry requirements?

You will need to hold preferably GCSE C (grade 4) Maths and English. If you do not hold relevant maths and English qualifications, you will be expected to undertake and pass functional skills at level 1 and also attempt them at level 2 prior to taking the End Point Assessment.

How is it assessed?

Your progress is continually monitored throughout the course. Assessments are arranged when necessary and these take place on-the-job.

Assessments will include: observation of your performance; responses to written and/or spoken questions to show your knowledge and understanding; e-portfolio of supporting evidence containing testimonies, reflective accounts, assignments, work products such as activity planning sheets, completed risk assessments, continual professional development evidence along with supporting you in readiness for the end point assessment.

This Standard has an End Point Assessment which includes:
- Practical Coaching Observation
- Presentation with questions and answers
- Panel Interview

What financial support is on offer?

While you are on an apprenticeship your employer pays you a salary and supports you whilst you undertake your training

What can I do next?

If you successfully achieve all parts of the apprenticeship, your assessor will discuss with you and your employer the next steps to take. Dependent on your roles and responsibilities, this may be the next level of the subject you have been studying already or a different pathway.

How do I find out more?

Telephone: 01782 254287 (Newcastle office) or 01785 275660 (Stafford office)
Email: apprenticeships@nscg.ac.uk

Sport & Public Services

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