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NSCG students and staff donate hundreds of gifts

Supporting the efforts of the Alice Charity, students and staff at NSCG donated hundreds of gifts to the local charity's annual toy appeal

Every year, hundreds of toys are generously donated to the appeal which help towards ensuring no local child goes without a present on Christmas morning.

Jayne Dale, Early Years Tutor, is responsible for spearheading the campaign within the College. She said: “We’ve been collecting donations for the Alice Charity for about seven years now.

“It all started because I was observing a student on placement at the Alice Charity and there was a little boy who I spoke to who said ‘I hate Santa because he doesn’t like me, he never comes to my house,’ and it really hit home.

“You can’t imagine it but it’s a reality for so many families.”

The Alice Charity, who helps disadvantaged and vulnerable families within Stoke-on-Trent and Newcastle-under-Lyme, this year vowed to make the appeal its biggest one yet as many local households adapt to the cost of living crisis.

“Due to the current climate we weren’t sure how well we’d do this year but we’ve done better than expected and had so many donations, it’s been fantastic,” said Jayne.

Students and staff donated a huge range of high quality, brand new toys for babies, children and young people up to 18-years-old ranging from Barbie’s and Play Doh to toiletries and jewellery.

Level 3 Children's Play, Learning and Development student, Sophie Bould, said: "Being a part of this means even more this year because of cost of living going up so these gifts will go to those who need a little extra support.

"People are really struggling so doing whatever we can to help is really important."

“To everyone who donated, I just want to say a great big thank you," added Jayne.

"Because of you there'll be big smiles on Christmas morning, so thank you."

To help support the Alice Charity or to find out more, visit