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Course Code: SFZDCS11

Course Level: Level 4/5

Study Mode: Full-Time

Course Type: Higher Education

In collaboration with

IOT Stoke on Trent Staffordshire WHITE Stoke on Trent WHITE

Course overview

Our HNC/D in Digital Content Creation course provides students with a versatile skill set and in-depth knowledge of digital media production. Through practical training in video editing, graphic design and multimedia storytelling, students learn to create compelling content for web, mobile, and social media platforms. 

With a focus on industry trends and emerging technologies, graduates are prepared to pursue careers as digital content creators, multimedia specialists, or social media managers in a wide range of industries.

The HNC/D in DigitalContent Creation will run in collaboration with the Stoke-on-Trent and Staffordshire Institute of Technology (SoTIoT). 

The course taught by experienced industry professionals, who will work with you evolve and adapt your skills in preparation towards your future career prospects within these ever changing industries. During your studies you will have access to a range of specialist facilities, equipment, staff and workshops including Adobe Creative Suite (Photoshop, Premiere, Illustrator, After Effects, Audition), DSLR Cameras, high end cinematic Digital video cameras, Chroma-key and photography studios, portable lighting and mobile sound recording equipment.

This HNC/HND The course is ideal for anybody interested in working in digital marketing or social media, and follows a Digital Design pathway focusing on the creation of digital media content. It focuses on specialist areas including:

CINEMATOGRAPHY, MOTION GRAPHICS AND STILL IMAGE COMPOSITION: Utilising cameras & lighting to produce various cinematic and promotional moving image sequences.

NARRATIVE DEVELOPMENT AND VISUAL STORY TELLING: Producing planned sequences of still, moving or animated images to convey narrative across platforms.

DIGITAL DESIGN: From brand guidelines to user experience, this area focuses on graphic design projects using key industry relevant software for the creation of brands and ads

MOTION GRAPHIC DESIGN: The production of motion graphics will bring together your composition, movement and graphic design knowledge.

SOCIAL MEDIA MARKETING: As a final project you will be working directly with clients, creating content, tracking insights and engagement and preparing marketing schedules for their next campaign.

PROFESSIONAL WORKING PRACTICES: interpreting and developing productions to client’s briefs and expectations, focusing on web and social media based output.

PROMOTION AND ADVERTISING: This area brings all of your skills together. By the end of the HND you should be fully competent in the creation of still and moving promotional and advertising content, as well as fully confident in the deployment of materials to audience.

Typically, you will need to have completed a relevant BTEC Extended Diploma course in a relevant BTEC Level 3 Programme OR 2 A Levels at grade C, OR a Foundation Diploma in Art and Design. The College also welcomes applications from mature students and students with relevant experience but without formal qualifications. Those already working within the creative industries who wish to obtain accreditation for their skills and to enhance them may also apply. All prospective students will be interviewed, by a specialist lecturer. You will need to bring either a printed portfolio of work to interview, or provide a link to an online digital portfolio for us to view. This will help us offer you the best guidance possible.

Specialist lecturers will use a range of delivery methods supporting your digital development and allowing you to experiment with a broad range of media content styles. Assessments will be focused around practical activities alongside reflective vlogs and discussions. You will have the opportunity to undertake real world experiences through live briefs, work experience and community projects. You will also receive regular advice regarding your continued practice and progression.

Contact programme leader Roberto Agostinelli by emailing

Instagram: @nscgdcc

After successful completion of the HND (Level 5), during which you will be advised on becoming work ready, you could decide to apply for a position within the digital marketing industry in roles such as digital content creator, media content creator, video content creator, digital marketer, social media officer and content editor. On completion of the HNC, students may choose to progress onto a HND (Level 5) which is is equivalent to the second year of a Bachelors degree. The HND course is offered subject to numbers and could be offered at either Newcastle or Stafford campuses.

You could then progress onto a ‘top-up’ degree in a digital media and communications related subject.

There are two types of loans to help students cover the costs of their higher education course in college: tuition fee loans and living cost loans (also called maintenance loans). You pay these loans back when you finish your course and earn over £25,000. If you earn less than that, you won’t have to repay anything. If you’re earning more than that, we’ll work out your repayments at 9% of your income over that amount.

Maintenance loans are only available to students studying on a full-time basis. They are not available for students studying on a part-time basis. For more details visit

Course options

September 2024

Course Duration

30 Weeks

Course Days


End date


Class Times


Course Fee

£5,950 per year

Additional Fees



What else do I need to know?

Enrichment is at the core of this course, with various trips organised each year. Trips have included visits to galleries and exhibitions in London, Coventry, Birmingham, Manchester and Liverpool.

As part of the programme we run regular client led live briefs involving industry professionals to enhance students experience and knowledge of the professional industry. This can include taking part in local events such as the Staffs Fest Music Festival and the Stone Food and Drink Festival, and also working directly with local and national clients such as: Electroserve, Hunters of Howarth, Staffordshire Borough Council, Avoir Interiors, Cloud 9 Beauty Therapy, Tritex Games, Degenerate Art Tattoo studio, Patties and Ting Jamaican Restaurant, and the On the Common Clothing label.