TQUK Certificate in Digital Marketing

This qualification will help you to develop your understanding of how to promote a business in a digital age. The course is ideal for those who wish to develop their knowledge and understanding of digital marketing.

Our industry-trained team will help you to learn the basics of marketing strategy including social media, email and search engine optimisation as part of marketing campaigns.

This would be useful if you want to improve your own digital promotion in a real business situation, or as a foundation for further learning in subjects such as:

• marketing
• business
• ICT
• media

This qualification requires that you demonstrate the skills and knowledge needed to successfully promote a business using up-to-date digital techniques. It comprises 9 units in order to achieve the certificate. They are:

• digital promotion for business
• understanding search engine optimisation for business
• coordinating the use of digital media for business
• coordinating offline and digital media for business
• emergent digital techniques for business
• producing digital promotional content for business
• data protection and digital media for business
• measuring the effectiveness of digital promotional activity for business
• understanding social media

The qualification is assessed by internally set and marked assessments subject to external quality assurance.

All learning outcomes which assess knowledge and understanding (usually beginning with ‘Understand’) may be assessed through, for example, internally set and marked written assignments, tasks, records of oral or written questions, work books or other portfolio evidence

A range of financial support may be available for adult students to help towards the cost of your fees, equipment, childcare and/or other expenses while studying, depending on your personal circumstances and the course you are studying. For more details visit nscg.ac.uk/finance